000 00572nam a2200217Ia 4500
005 20250730165314.0
008 250728s9999 xx 000 0 und d
020 _a981-244-896-9
082 _aC 658.8 L94s
100 _aLovelock, Christopher
245 0 _aServices Marketing: A Managerial Perspective
250 _a5th ed.
260 _aSingapore
260 _b Pearson Education South Asia
260 _c2006
300 _axviii, 652 p.
300 _bIncludes index
650 _aService industries- Marketing
700 _aWirtz, Jochen
942 _2ddc
_cBK
999 _c1705
_d1705