000 00517nam a2200205Ia 4500
005 20250730165314.0
008 250728s9999 xx 000 0 und d
020 _a978-981-06-9715-0
082 _aC 658.8 K84p
100 _aKetler, Philip
245 0 _aPrinciples of marketing : a global perspective
260 _aSingapore
260 _b Prentice
260 _c2009
300 _axiii, 670 p. ; ill.
300 _bIncludes index
650 _aArmstrong, Garry
650 _aMarketing
942 _2ddc
_cBK
999 _c1703
_d1703