000			00726nam a2200229Ia 4500
005			20250730165314.0
008			250728s9999 xx 000 0 und d
020			_a978-981-06-9748-8
082			_aC 658.8 H72m
100			_aHooley, Graham
245		0	_aMarketing strategy: annd competitive positioning
250			_a4th ed.
260			_aSingapore
260			_b Prentice Hall
260			_c2008
300			_axviii, 614 p.; ill.
300			_bIncludes index and references
520			_aThe book focuses on creating and sustaining superior performance in the marketplace.
650			_aMarketing management- case studies
700			_aSaunders, John; Piercy, Nigel F.; Nicoulaud, Brigitte
942			_2ddc _cBK
999			_c1697 _d1697