| 000 | 00948nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165314.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a983-3205-14-3 | ||
| 082 | _aC 658.8 G54s | ||
| 100 | _aGoh, Sunny T. H. | ||
| 245 | 0 | _aSimplicity : the secret to effective marketing | |
| 260 | _aMalaysia | ||
| 260 | _b Prentice Hall | ||
| 260 | _c2004 | ||
| 300 | _axvi, 141 p. | ||
| 300 | _bIncludes index | ||
| 520 | _aThis book help you develop simple-mindedness. Your simple-mindedness will enhance your role and help you in supporting or contributing effectively to marketing strategy formulation and execution.Complex-minded marketers are confused marketers. They're insecure and incompetent marketers. And they do things complicatedly to mask their own insecurities and incompetencies.Marketers admire complexity but resist simplicity. They distrust it. They fear it. | ||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c1696 _d1696 |
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