000			01322nam a2200229Ia 4500
005			20250730165313.0
008			250728s9999 xx 000 0 und d
020			_a978-981-06-9976-5
082			_aC 658.8 C73
100			_aCoughlan, Anne T.
245		0	_aComprehensive study of marketing channels
250			_a7th ed.
260			_aSingapore
260			_b Pearson Education South Asia
260			_c2006
300			_axx, 555 p.
300			_bIncludes index
520			_aThis book is meant for an international audience of practicing managers and managers under formation. It is written in the English of international business. Our subject is marketing channels, the companies that come together to bring products and services from their point of origin to their point of consumption. Marketing channels, the company's routes to market, are the downstream part of a value chain. It is through marketing channels that the originator of goods or services gains access to a market. Channels of distribution are a critical element of business strategy.This book relies on examples taken from all over the world. The ideas it presents apply to any channel for any product or service in any market.
650			_aMarketing
700			_aAnderson, Erin; Stern, Louis W.; El-Ansary, Adel I.
942			_2ddc _cBK
999			_c1694 _d1694