000			00563nam a2200217Ia 4500
005			20250730165313.0
008			250728s9999 xx 000 0 und d
020			_a978-007-126584-3
082			_aC 658.8 B38m
100			_aBearden, William O.
245		0	_aMarketing : principles and perspectives
250			_a5th ed.
260			_aNew York
260			_b McGraw- Hill Irwin
260			_c2007
300			_axxxvi, 588 p.
300			_bIncludes index
650			_aMarketing
700			_aIngram, Thomas N. ; LaForge, Raymond W.
942			_2ddc _cBK
999			_c1693 _d1693