000			02026nam a2200241Ia 4500
005			20250730165143.0
008			250728s9999 xx 000 0 und d
020			_a978-1-936661-63-3
082			_aC 658. 872 K11z
100			_aKabani, Shama Hyder
245		0	_aThe zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
250			_a2nd ed.
260			_aDallas Texas
260			_b BenBella Books, Inc.
260			_c2012
300			_axvi, 239 p. ill ; 23 cm
300			_bIncludes index
520			_aBook Description: ALL NEW content on Google+, Facebook advertising, SEO, and more! Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the zen of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy. This 2012 edition includes the latest Facebook, Twitter, and LinkedIn updates, along with new information on Google+, social media advertising, and more
650			_aInternet Marketing
650			_aOnline Social networks
650			_aSocial Media
942			_2ddc _cBK
999			_c1392 _d1392