000			00941nam a2200229Ia 4500
005			20250730165143.0
008			250728s9999 xx 000 0 und d
020			_a978-007-126336-8
082			_aC 658. 575C85n
100			_aCrawford, Merle
245		0	_aNew products management
250			_a9th ed.
260			_aNew York
260			_b McgGraw-Hill
260			_c2008
300			_axviii, 558 p. :ill ; 24 cm
300			_bIncludes index
520			_aThe new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product
650			_aNew Products- Mangement
700			_aBenedetto, Anthony Di
942			_2ddc _cBK
999			_c1391 _d1391