000 00574nam a2200205Ia 4500
005 20250730165142.0
008 250728s9999 xx 000 0 und d
020 _a978-981-0697-40-2
082 _aC 658 K228s
100 _aKeller, Kevin Lane
245 0 _aStrategic brand management : building, measuring, and managing brand equity
250 _a3rd ed.
260 _aSingapore
260 _b Pearson Education South Asia
260 _c2008
300 _axxi, 692 p.
300 _bIncludes index
650 _aBrand some products - Management
942 _2ddc
_cBK
999 _c1378
_d1378