| 000 | 00574nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165142.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-981-0697-40-2 | ||
| 082 | _aC 658 K228s | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 | _aStrategic brand management : building, measuring, and managing brand equity | |
| 250 | _a3rd ed. | ||
| 260 | _aSingapore | ||
| 260 | _b Pearson Education South Asia | ||
| 260 | _c2008 | ||
| 300 | _axxi, 692 p. | ||
| 300 | _bIncludes index | ||
| 650 | _aBrand some products - Management | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1378 _d1378 |
||