000			00942nam a2200253Ia 4500
005			20250730165137.0
008			250728s9999 xx 000 0 und d
020			_a978-0-471476-54-2
082			_aC 647.950688 R27h
100			_aReid, Robert D.
245		0	_aHospitality marketing management
250			_a4th ed.
260			_aNew Jersey
260			_b John Wiley & Sons
260			_c2006
300			_axiv, 626 p.
300			_bIncludes index
520			_aCovers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing.
650			_aFood Service- Marketing
650			_aHospitality industry- Marketing
650			_aRestaurant- Marketing
700			_aBojanic, David C.
942			_2ddc _cBK
999			_c1267 _d1267