000			01099nam a2200241Ia 4500
005			20250730165135.0
008			250728s9999 xx 000 0 und d
020			_a978-981-06-9992-5
082			_aC 647.940688 K84f
100			_aKottler, Philip
245		0	_aFundamentals of Marketing for Hospitality and Tourism
250			_a4th ed.
260			_aUpper Saddle River, New Jersey
260			_b Pearson Education
260			_c2007
300			_axxiv, 932 p.
300			_bIncludes index
520			_aThe book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching).
650			_aHospitality industry- Marketing
650			_aTourism- Marketing
700			_aBowen, John T.; Marken, James C.
942			_2ddc _cBK
999			_c1236 _d1236