000			01308nam a2200205Ia 4500
005			20250730165134.0
008			250728s9999 xx 000 0 und d
020			_a978-981-4296-687
082			_aC 647.94068 M83m
100			_aMorrison, Alastair M.
245		0	_aMarketing for hospitality and travel industry
260			_aSingapore
260			_b Cengage learning asia
260			_c2010
300			_a600 p. ; ill
300			_bIncludes index
520			_aThis book began evolving on my very first day as a college teacher at Purdue University. Like many of my peers in hospitality and travel education, there was no introductory marketing textbook that quite fit my needs and those of my students. The existing texts in the field were either too narrowly focused, dealing only with restaurants, hotels, or travel agencies, or were written for practitioners rather than college students. They lacked many of the essentials of an effective college text, including learning objectives, assignments, glossaries, instructor's manuals, test banks, and other ancillaries. The content tended to be slanted in one direction, usually the authors' pet areas, resulting in unbal-anced treatment of many other important marketing issues.
650			_aHospitality industry - management
942			_2ddc _cBK
999			_c1208 _d1208