000			01669nam a2200205Ia 4500
005			20250730165133.0
008			250728s9999 xx 000 0 und d
020			_a978-81-261-3246-1
082			_aC 647.94068 M562
100			_aMeltti, M. C.
245		0	_aHotel Planning management
260			_aNew Delhi
260			_b Anmol Publications
260			_c2008
300			_aviii, 283 p.
300			_bIncludes index
520			_aStrategic management is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategy formulation, strategy implementation and evaluation and control. An organization's strategy must be appropriate for its resources, environmental circumstances, and core objectives. The process involves matching the company's internal resources and capabilities (eg quality management)] to the external business environment the organization faces. Strategy formulation involves, doing a situation analysis: both internal and external; both micro-environmental and macro-environmental. Concurrent with this assessment, objectives are set. This involves crafting vision statements (long term view of a possible future), mission statements (the role that the organization gives itself in society), overall corporate objectives (both financial and strategic), strategic business unit objectives (both financial and strategic), and tactical objectives. These objectives should, in the light of the situation analysis, suggest a strategic plan. The plan provides the details of how to achieve these objectives.
650			_aHotel management
942			_2ddc _cBK
999			_c1203 _d1203