| 000 | 00632nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165133.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-0-7506-8277-0 | ||
| 082 | _aC 647.94068 M13m | ||
| 100 | _aMcCabe, Scott | ||
| 245 | 0 | _aMarketing communications in tourism and hospitality: concepts, strategies, and cases | |
| 260 | _aOxford | ||
| 260 | _b Butterworth Heinemann | ||
| 260 | _c2009 | ||
| 300 | _axx, 300 p. | ||
| 300 | _bIncludes index | ||
| 650 | _aAdvertising- Hospitality industry | ||
| 650 | _aHospitality industry- Marketing | ||
| 650 | _aTourism- Marketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1198 _d1198 |
||