000			01559nam a2200205Ia 4500
005			20250730165130.0
008			250728s9999 xx 000 0 und d
082			_aC 641.874 Ar8b
100			_aArora, R. K.
245		0	_aBar and beverage management
260			_aNew Delhi
260			_b APH Publishing Corporation
260			_c2009
300			_a254 p.
300			_bIncludes bibliography
520			_aThe bar and beverage industry is an emerging service industry. It consists of high level of market segment, huge variety of products, huge number of companies and many other characteristics. The global bar and beverage industry is a multi-billion dollar a year business. Like many other industries it is seeing a growing shift away from mature markets in North America and Europe to newer developing regions such as China, India and Russia. Managing a bar and beverage service is generally perceived to be a relatively simple job, but to those whose duty it is to make sure that their customers have an outstanding outing, employees don't disappear with the take, and owners maintain a steadily rising profit margin, the daily grind of running a bar is nothing compared to the tension that comes from trying to figure out how to take it to the next level. For successful outcomes, bar operations must be run by managers who have product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology.
650			_aBartending
650			_aBeverage
942			_2ddc _cBK
999			_c1140 _d1140