Factors influencing the selection of domestic travel destinations by millenials in Quezon City: A study on the role of social media

By: Contributor(s): Material type: TextTextPublication details: Quezon City ; PCC; 2023Description: 101 leavesSubject(s): DDC classification:
  • T 025.3132 C41c
Summary: With the advent of technology, social media is now utilized in a variety of ways, including tourist marketing to encourage people to take trips by sharing diverse travel-related experiences and landscapes. In this way, travelers can easily assess and evaluate a tourism destination before choosing it as their next place to visit. This study aimed to measure how tourists perceive social media's trustworthiness, dependability, and reliability as factors in their domestic travel decision-making and how their usage, communication, and information on social media influence them in choosing a domestic travel destination.
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Thesis Thesis PCC THESES T 025.3132 C41c (Browse shelf(Opens below)) Available 10B

With the advent of technology, social media is now utilized in a variety of ways, including tourist marketing to encourage people to take trips by sharing diverse travel-related experiences and landscapes. In this way, travelers can easily assess and evaluate a tourism destination before choosing it as their next place to visit. This study aimed to measure how tourists perceive social media's trustworthiness, dependability, and reliability as factors in their domestic travel decision-making and how their usage, communication, and information on social media influence them in choosing a domestic travel destination.

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