Franchising : Operations, and growth strategies

By:

Serrano, Angelita Ong Camilar

Publication details: Intramuros, Manila : Mindshapers Co., Inc., c2025Description: xii, 203 pISBN:

978-621-406-410-6

Subject(s):

Retail trade-Franchising

Summary: is a contemporary textbook that provides a comprehensive introduction to franchising as a business model and strategic growth tool. It blends theory and practical insights to guide students, aspiring entrepreneurs, and business practitioners in understanding how franchising works from both operational and strategic perspectives.

List(s) this item appears in: Newly Acquired Books

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Holdings
Item type	Current library	Call numberdasdasdas	Status	Barcode
Book	PCC FILIPINIANA	Fil 658.8708 Se6f (Browse shelf(Opens below))	Available	6103

is a contemporary textbook that provides a comprehensive introduction to franchising as a business model and strategic growth tool. It blends theory and practical insights to guide students, aspiring entrepreneurs, and business practitioners in understanding how franchising works from both operational and strategic perspectives.

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