New Venture Creation: Entrepreneurship for the 21st Century

By: Contributor(s): Material type: TextTextPublication details: Singapore ; McGraw-hill; 2012Edition: Asia Global edDescription: xx, 644 p. ; ill; Includes indexISBN:
  • 978-007-108806-0
Subject(s): DDC classification:
  • C 658.1141 T48n
Summary: This book continues to be the product of experience and considerable research in the field-rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way�through text, case studies, and hands-on exercises-students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources, and networks are required to pursue different tres eneurial opportunities.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658.1141 T48n (Browse shelf(Opens below)) Available 5198

This book continues to be the product of experience and considerable research in the field-rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way�through text, case studies, and hands-on exercises-students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources, and networks are required to pursue different tres eneurial opportunities.

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