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1.
Consumer behavior and marketing strategy by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; McGraw- Hill ; 2009
Availability: Items available for loan: PCC (1)Collection, call number: C 658.8342 P44c.

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2.
Marketing management : knowledge and skills by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; McGraw- Hill/ Irwin ; 2007
Availability: Items available for loan: PCC (1)Collection, call number: C 658.8 P44m.

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