Public relations management

By: Contributor(s): Material type: TextTextPublication details: New Delhi ; Sterling Publisher; 2009Description: xiv, 320 p. ill; Includes indexISBN:
  • 978-81-207-4611-4
Subject(s): DDC classification:
  • C 659.2 J51p
Summary: Public Relations has come center stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 659.2 J51p (Browse shelf(Opens below)) Available 3591

Public Relations has come center stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously.

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