Ritchie, Brent W.

Managing educational tourism - 1st ed. - India Viva Books 2006 - xiii, 283 p. Includes index

A number of authors and commentators have noted the apparent interest amongst consumers for educational holidays. This interest has led to the provision of tourism products with some form of learning or education as an integral component. Examples include special interest holidays, including ecotourism and cultural heritage tourism, as well as specialist educational holiday providers and operators, such as Elderhostel, Odyssey Travel, Linblad Cruises and the Disney Orlando Institute. However, despite the apparent growth in these two areas of tourism, little research has been conducted on educational forms of tourism and the integration of learning experiences within tourism. Yet for some tourism niche markets, such as ecotourism, learning and education are identified as important aspects to the experience.

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