TY  - BOOK
AU  - Oelker, Dotty Boen
TI  - Travel and tourism marketing 
SN  - 0-538-44285-9
U1  - C 338.4791 Oe6t 
CY  - Australia 
KW  - Tourism
KW  - Tourism--Marketing
N2  - Travel and tourism industry -- Travel regulations and risk -- Travel and tourism careers -- Travel and tourism industry segments -- Transportation and tour management -- Business and leisure travel markets -- Travel marketing research -- Travel and tourism technology -- Economic impact of travel and tourism -- Travel and tourism promotion and sales -- Legal issues in travel and tourism -- Creating a travel and tourism business
ER  -