TY  - BOOK
AU  - Kotter, Philip
AU  - Bowen, John; Makens, James
TI  - Marketing for hospitality and tourism
SN  - 981-247-052-2
U1  - C 338.4791 K84m 
CY  - New Jersey 
KW  - Hospitality Industry
KW  - Tourism-Industry
KW  - Tourism-Marketing
N2  - The book covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, yet it takes a practical, marketing-management approach.
ER  -