Kotter, Philip <br/><br/>
Marketing for hospitality and tourism 

 - 3rd ed. 
 - New Jersey    Pearson Prentice Hall  2003 
 - xvii, 893 p.  Includes index 
<br/><br/> The book covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, yet it takes a practical, marketing-management approach.  
<br/><br/><label>ISBN: </label>981-247-052-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality Industry<br/>Tourism-Industry<br/>Tourism-Marketing
<br/><br/><label>Dewey Class. No.: </label>C 338.4791 K84m