TY  - BOOK
AU  - Chawla,  Romila
TI  - Tourism marketing and crisis management Author:Romila Chawla
SN  - 978-81-7880-323-4
U1  - c 338.4791 C39t 
CY  - New Delhi ; Rajat Publications
KW  - Tourism
KW  - Tourism-Marketing
N2  - Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management
ER  -