Chawla,  Romila <br/><br/>
Tourism marketing and crisis management Author:Romila Chawla 

 - New Delhi ; Rajat Publications  2008 
 - v, 312 p.  Includes bibliographical references and index 
<br/><br/> Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management 
<br/><br/><label>ISBN: </label>978-81-7880-323-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism<br/>Tourism-Marketing
<br/><br/><label>Dewey Class. No.: </label>c 338.4791 C39t