TY  - BOOK
AU  - Arora, R. K.
TI  - Successful tourism marketing
SN  - 81-74455-378-4
U1  - C 338.479 Ar6s 
CY  - New Delhi 
KW  - Tourism -- Management.
KW  - Hospitality industry
N2  - Modern marketing is a way of doing business, heavily based on the marketing concepts. Planning, organization and establishment of goals with firm and clear guidelines make for a successful tourism marketing strategy. Aim of the this book is to provide to our readers latest innovative concepts and activities for conducting successful tourism marketing
ER  -