Arora, R. K. <br/><br/>
Successful tourism marketing 

 - New Delhi    Mohit Publications.  2007 
 - 218 p.  Includes index 
<br/><br/> Modern marketing is a way of doing business, heavily based on the marketing concepts. Planning, organization and establishment of goals with firm and clear guidelines make for a successful tourism marketing strategy. Aim of the this book is to provide to our readers latest innovative concepts and activities for conducting successful tourism marketing. 
<br/><br/><label>ISBN: </label>81-74455-378-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism -- Management.    <br/>Hospitality industry
<br/><br/><label>Dewey Class. No.: </label>C 338.479 Ar6s