00935 a2200145 4500 20260924134134.0 978-621-427-255-6 Camilar-Serrano, Angelita Ong Product management essentials: from concept to launch Mnaila : Unlimited Books, c2025. xii, 231p. This book provides an overview of the essential principles and practices of product management, covering the process from product concept development to market launch. It discusses identifying customer needs, market and competitor analysis, product planning, value proposition, product development, testing, pricing, marketing, and launch strategies. The book emphasizes customer-centered decision-making, collaboration among teams, and the use of research and market insights to develop products that create value and meet business objectives. 1. Product management. ddc BK 5233 5233 2026-09-24 13:42:28 0 Fil 658.5 C14p 6180 325.00 2026-09-24 BK 0 ddc 0 0 0 PCC PCC 2026-09-10 Mindshapers