TY - GEN AU - Serrano, Angelita C. TI - Retail management : strategies for success in a dynamic marketplace SN - 978-621-8271-52-4 PY - 2026/// CY - Quezon City PB - Infopage Education Services KW - 1. Retail management N2 - Retail Management: Strategies for Success in a Dynamic Marketplace examines the principles and practices of managing retail businesses in a constantly changing marketplace. It covers retail strategies, customer behavior, merchandising, pricing, store operations, marketing, technology, and supply chain management. The book provides practical approaches to improving retail performance, meeting customer needs, and maintaining competitiveness ER -