01154    a2200181   450000500170000002000220001710000350003924500280007425000210010226000520012330000690017552004860024465000540073070000390078494200120082399900150083595201220085020260923085307.0  a978-981-5191-97-4  aCzinkota, Michael R. , et al.	  aInternational marketing  a11th ed. Phil.ed  aTaguig City : bCengage Learning Asia, cc2025.  axxix, 604p. ; ill. Includes subject index and glossary of terms.  aInternational Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures.
  a1. International marketing.z2. Export marketing.  aIlkka A. Ronkainen/ Annie Peng Cui  2ddccBK  c5208d5208  r2026-09-23 08:37:31l0oC 658.84  C99ip6159w2026-09-23yBK102ddc407000aPCCbPCCd2026-09-10eC & E Publishing