TY  - GEN
AU  - Czinkota, Michael R. , et al.	
AU  - Ilkka A. Ronkainen/ Annie Peng Cui
TI  - International marketing
SN  - 978-981-5191-97-4
PY  - 2025///
CY  - Taguig City : 
PB  - Cengage Learning Asia, 
KW  - 1. International marketing
KW  - 2. Export marketing
N2  - International Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures

ER  -