01021 a2200169 4500 20260923085307.0 978-981-5191-97-4 Czinkota, Michael R. , et al. International marketing 11th ed. Phil.ed Taguig City : Cengage Learning Asia, c2025. xxix, 604p. ; ill. Includes subject index and glossary of terms. International Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures. 1. International marketing. 2. Export marketing. Ilkka A. Ronkainen/ Annie Peng Cui ddc BK 5208 5208 2026-09-23 08:37:31 0 C 658.84 C99i 6159 2026-09-23 BK 0 ddc 0 0 0 PCC PCC 2026-09-10 C & E Publishing