@book{5208,
	author = {Czinkota, Michael R. , et al.	 and Ilkka A. Ronkainen/ Annie Peng Cui},
	title = {International marketing},
	publisher = {Cengage Learning Asia, },
	year = {c2025.},
	address = {Taguig City : },
	edition = {11th ed. Phil.ed}
}