TY  - GEN
AU  - Babin, Barry J.	
AU  - Eric G. Harris
TI  - Consumer behavior
SN  - 978-981-5242-94-2
PY  - 2025///
CY  - Taguig City
PB  - Cengage Learning Asia Pte.
KW  - 1. Consumer behavior.
KW  - 2. Consumers--Attitudes
KW  - 3. Consumer decision --making
N2  - An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices
ER  -