Babin, Barry J. creator Eric G. Harris Taguig City Cengage Learning Asia Pte. c2025 9th ed., Phil.ed. x, 406p. An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices. 1. Consumer behavior 2. Consumers--Attitudes 3. Consumer decision --making 978-981-5242-94-2 20260923082441.0