00819 a2200169 4500 20260923082441.0 978-981-5242-94-2 Babin, Barry J. Consumer behavior 9th ed., Phil.ed. Taguig City : Cengage Learning Asia Pte., c2025. x, 406p. An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices. 1. Consumer behavior. 2. Consumers--Attitudes. 3. Consumer decision --making. Eric G. Harris ddc BK 5207 5207 2026-09-23 08:25:47 0 Fil 658.8342 B11c 6158 2026-09-23 BK 0 ddc 0 0 0 PCC PCC 2026-09-10 C & E Publishing