Babin, Barry J.	 <br/><br/>
Consumer behavior 

 - 9th ed., Phil.ed. 
 - Taguig City :  Cengage Learning Asia Pte.,  c2025. 
 - x, 406p. 
<br/><br/> An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices. 
<br/><br/><label>ISBN: </label>978-981-5242-94-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Consumer behavior. --2. Consumers--Attitudes.--3. Consumer decision --making.