TY - GEN AU - Philippine M.I.C.E Academy Professional event Management AU - Reantaso-Bernabe Cynthia/ Tinette S. Capistrano/ Anton V. Magpantay, et al. TI - Professional event management: a guide to meetings, incentives, conventions, exhibits, and events SN - 978-971-98-2306-3 PY - 2024/// CY - Quezon City PB - C & E Publishing, KW - 1. Special events--Management KW - 2. Special events--Planning N2 - A practical guide to professional event management covering the planning, organization, and implementation of meetings, incentive programs, conventions, exhibitions, and other events. It discusses event concepts, budgeting, logistics, marketing, coordination, and evaluation, with emphasis on developing skills for the Philippine MICE and events industry ER -