00955 a2200157 4500 20260923081915.0 978-971-98-2306-3 Philippine M.I.C.E Academy Professional event Management Professional event management: a guide to meetings, incentives, conventions, exhibits, and events Quezon City : C & E Publishing, c2024. xv, 225p. A practical guide to professional event management covering the planning, organization, and implementation of meetings, incentive programs, conventions, exhibitions, and other events. It discusses event concepts, budgeting, logistics, marketing, coordination, and evaluation, with emphasis on developing skills for the Philippine MICE and events industry. 1. Special events--Management. 2. Special events--Planning. Reantaso-Bernabe Cynthia/ Tinette S. Capistrano/ Anton V. Magpantay, et al. ddc BK 5206 5206 2026-09-23 08:18:12 0 Fil 394.26068 P53p 6157 498.00 2026-09-23 BK 0 ddc 0 0 0 PCC PCC 2026-09-10 C & E Publishing