00903 a2200133 450000500170000002000220001710000620003924501020010126000460020330000140024952003610026365000650062470000800068920260923081915.0 a978-971-98-2306-3 aPhilippine M.I.C.E Academy Professional event Management aProfessional event management: a guide to meetings, incentives, conventions, exhibits, and events aQuezon City :bC & E Publishing, cc2024. axv, 225p. aA practical guide to professional event management covering the planning, organization, and implementation of meetings, incentive programs, conventions, exhibitions, and other events. It discusses event concepts, budgeting, logistics, marketing, coordination, and evaluation, with emphasis on developing skills for the Philippine MICE and events industry.  a1. Special events--Management.z2. Special events--Planning. aReantaso-Bernabe Cynthia/ Tinette S. Capistrano/ Anton V. Magpantay, et al.