Philippine M.I.C.E Academy Professional event Management
Professional event management: a guide to meetings, incentives, conventions, exhibits, and events
- Quezon City : C & E Publishing, c2024.
- xv, 225p.
A practical guide to professional event management covering the planning, organization, and implementation of meetings, incentive programs, conventions, exhibitions, and other events. It discusses event concepts, budgeting, logistics, marketing, coordination, and evaluation, with emphasis on developing skills for the Philippine MICE and events industry.
978-971-98-2306-3
1. Special events--Management.--2. Special events--Planning.