TY - GEN AU - Abantao, Beniline Jone V. TI - Marketing management SN - 978-621-04-5037-8 PY - 2024/// CY - Manila : PB - Rex Book Store KW - Marketing --Management N2 - is a comprehensive textbook that explains the key concepts and importance of marketing in modern business. It covers topics such as understanding customers, developing marketing strategies, and managing advertising, public relations, and global market practices ER -