Abantao, Beniline Jone V. <br/><br/>
Marketing management 

 - 1st ed. 
 - Manila :   Rex Book Store,  c2024 
 - viii, 285p. 
<br/><br/> is a comprehensive textbook that explains the key concepts and importance of marketing in modern business. It covers topics such as understanding customers, developing marketing strategies, and managing advertising, public relations, and global market practices. 
<br/><br/><label>ISBN: </label>978-621-04-5037-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management