Bernstein, William J. <br/><br/>
The four pillars of investing : lesson for building a winning portfolio 

 - New York    McGraw-Hill  2010 
 - xiv, 331 p.  Includes bibliography and index 
<br/><br/> In the mid-1990s, I began writing a small book, The Intelligent Asset Allocator, which ultimately became a successful failure: successful because it attracted positive notice and sold enough copies to please my publisher and myself, and a failure because it did not accomplish its ultimate goal. My aim had been to explain modern portfolio theory, a powerful way of understanding investing, to the general public. What I instead produced was a work comprehensible only to those with a considerable level of mathematical training and skill. 
<br/><br/><label>ISBN: </label>978-0-07-174705-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Asset allocation<br/>Investments <br/>Portfolio management
<br/><br/><label>Dewey Class. No.: </label>C 332.6 B46f