TY  - GEN
AU  - Siniguian, Madonna S. ; Sison, Jerome G. ; Espares-Ciocon, Jewelyn C.
TI  - Understanding research design and methods : basic business approach for undergraduate level
SN  - 978-621-427-275-4
PY  - 2025///
CY  - Intramuros, Manila : 
PB  - Unlimited Books Library Services & Publishing Inc., 
KW  - Research methods
KW  - Research methodology
N2  - is an introductory guide that presents the fundamentals of research methods tailored for business students. It explains key concepts such as research design, data collection, sampling, and basic data analysis using clear and practical examples. The book helps undergraduate learners develop the skills needed to conduct and write simple business research studies effectively
ER  -