TY  - GEN
AU  - Serrano, Angelita Ong Camilar
TI  - Franchising : Operations, and growth strategies
SN  - 978-621-406-410-6
PY  - 2025///
CY  - Intramuros, Manila : 
PB  - Mindshapers Co., Inc., 
KW  - Retail trade-Franchising
N2  - is a contemporary textbook that provides a comprehensive introduction to franchising as a business model and strategic growth tool. It blends theory and practical insights to guide students, aspiring entrepreneurs, and business practitioners in understanding how franchising works from both operational and strategic perspectives
ER  -