The
impact of digital marketing strategies on the growth of small and medium enterprises
Abejay, Andrea D.
creator
Astorga, Janiah Rose ; Dacullo, John Francis T. ; Gacuma, Myla Flor D.
text
xx
Quezon City
PCC
2023
9999
monographic
und
vii, 137 leaves
Marketing strategies have aided various businesses by fulfilling the needs and wants of the consumers by reaching out to and connecting with them. Marketing continues to change in line with the rest of the world. It has evolved from traditional to digital marketing, which allows small and medium-sized enterprises to stay in touch with customers cheaply. This study investigated and evaluated how strategies for digital marketing impact small and medium-sized enterprises' ability to develop the growth of their businesses. Understanding the efficiency of digital marketing is essential for the expansion and sustainability of SMEs in today's rapidly digitized business environment.
Internet marketing
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