01202nam a2200169Ia 450000500170000000800410001708200180005810000220007624500930009826000170019126000090020826000090021730000200022652006880024665000230093470000750095720250730165948.0250728s9999    xx            000 0 und d  aT 658.872 Ab4  aAbejay, Andrea D. 4aThe impact of digital marketing strategies on the growth of small and medium enterprises  aQuezon City   b PCC  c2023  avii, 137 leaves  aMarketing strategies have aided various businesses by fulfilling the needs and wants of the consumers by reaching out to and connecting with them. Marketing continues to change in line with the rest of the world. It has evolved from traditional to digital marketing, which allows small and medium-sized enterprises to stay in touch with customers cheaply. This study investigated and evaluated how strategies for digital marketing impact small and medium-sized enterprises' ability to develop the growth of their businesses. Understanding the efficiency of digital marketing is essential for the expansion and sustainability of SMEs in today's rapidly digitized business environment.  aInternet marketing  aAstorga, Janiah Rose ; Dacullo, John Francis T. ; Gacuma, Myla Flor D.