TY  - BOOK
AU  - Famodulan, Noel
AU  - Mordeno, Sheira Marie ; Ng, Chin Carlo ; Viray, Kristel Mae
TI  - Factors affecting frequency of online purchase among GRNZ buyers in Metro Manila
U1  - T 658.834 F1f 
CY  - Quezon City 
KW  - Electronic-Commerce
KW  - Online shopping
N2  - E-commerce is a modern phenomenon that is rapidly expanding. The study aimed to identify the factors that can influence Gen Z's online increase in frequency of purchase since the convenience of online purchasing has become one of the primary reasons for consumers to shop online
ER  -